Test Donors Campaign

Out of all of the marketing campaigns I created, this was by far my favorite. I wanted to create a marketing campaign in collaboration with an NGO that was making a difference in Colombia. Therefore, I reached out to TECHO, a nonprofit that builds houses for poor families in Colombia. At Chevrolet, we realized that we could use our test drives to simultaneously deliver building materials to areas where TECHO was building houses. Our team also volunteered to build houses. Overall, we built more than 30 houses! I am super proud of this project, the first nonprofit collaboration at General Motors Colombia. The marketing campaign also won the semifinalist prize at the Effie Awards. I hope that this experience showed General Motors the benefit of volunteering within the community, and the opportunity that comes with building these partnerships.