Marketing Campaign Intrepidos

My role in General Motors was to connect the engineering and sales teams. This was one of the marketing campaigns I created as the result of connecting these two teams. The campaign was built on challenging new customers to test the trucks in difficult driving conditions. So, we simultaneously developed the marketing campaign, introduced the product to key customers, and conducted performance tests including ABS, ARS Brakes, turning ratio, gradeability and startability. This was the first video on our Youtube channel to gain over 1 Million views. This campaign also won the national creative/innovative award for YouTube Works.